How to Make Perfect SEO Friendly Blog Post Easily?

After writing couple of Blog post on your Blogger or WordPress Blog, now you want to get visitors to read your post as well as you are expec...

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After writing couple of Blog post on your Blogger or WordPress Blog, now you want to get visitors to read your post as well as you are expecting to get higher rank on Google, Bing and Yahoo search engine result pages. But you can gain higher rank is by writing SEO friendly Blog post only. 

You know very well higher search rank generate most of the organic traffic. Generally, traffic comes from search engine we consider as organic traffic. And more organic traffic means more growth and more leads. I’m pretty sure that you are thinking or struggling how to write a better SEO-friendly blog post for your next blog post or you want to make your published blog posts SEO friendly?

You are doing so many things like regularly publishing articles on your Blog, promoting those articles after publishing and sometimes spending on Google ads or Facebook ads to generate more traffic. But after doing all these things you see your expected outcomes fulfilled only 20% - 30%. Because you are not writing SEO friendly articles. Even I can show you some logic behind this, I think you need to know. 

#1: After publishing a Blog posts search robot index and crawl it and sometimes shows on search engine result pages. As a result you receive some instant traffic for the shortest period of time. But if your content is not interesting or it doesn’t provide any readers value then visitors will instantly go away to another site. This means your Blog post is not well structured and not interesting. 

#2: When you share your content on various social media sites then your content shows on social media feed and when other people share more stuff then your shared content will go downside of the social media feed. Social media mostly affected by graphics, everybody there graphics hunger. So if your post image and title is not good then users don’t even click on your shared Blog post. So you are not getting any significant traffic from social media. Additionally if you don't use proper title, Mea Description and particular hashtag then there are very little chance to get notice to others in social media. 

#3: Many Blogger think that if they spend much on ads then they will get more traffic. I won’t deny that you won’t get traffic but this is for short time. You know very well nobody wants to engage with dull Blog with full of boring content. So ultimately you are just wasting your money on ads. 

So what can bring more traffic? Simple answer is SEO friendly quality content. There is no alternative of quality content. If you regularly publish SEO friendly quality content then your Blog will rank higher on any search engine. After promoting on social media site your Blog post will grab more attention of social media users that will help you to increase Fans and followers. And if you spend on ads then more loyal visitors will engage with your Blog. But many people do the things reverse way. So first completely focus on SEO friendly Blog post and learn how to make perfect SEO friendly Blog post for your Blogger or WordPress Blog post?

Download FREE SEO Blog Post Checklist!

What is SEO friendly Blog Post?

SEO refers to Search Engine Optimization and this is a system that widely used in web publishing to increase web page visibility and generate organic traffic by ranking higher in search engines like Google, Bing, Yahoo, Yandex etc. To write a well structured SEO optimized article you must have good professional writing skills that both readers and search engines will love. 

How to Write SEO friendly Blog Post? 

It goes without say that SEO friendly Blog post ranks well in search. You may thinking that this is quite hard but trust me it is relatively easy to do; just you need to give some proper Planning and attention. Remember your single SEO content can gain huge valuable web traffic without spending thousands of dollars on paid advertising. 

Please have a look below points, here the 10 secrets of professional SEO article writing techniques:

1. Install a SEO Plugin
2. Decide your keywords by research
3. Analyze Headlines
4. Use H2, H3 & H4 headline tags
5. Check your permalink.
6. Optimize the length of your article. 
7. Optimize the Meta description. 
8. Split your Articles into small paragraphs
9. Optimize images by including title and alt text.
10. Interlink your content.

I will explain all the techniques one by one to make a perfect SEO friendly Blog post. 

1. Install a SEO Plugin

Though we can make any blog post SEO friendly without any Plugins and if Blogger platform users must make a Blog Post SEO friendly manually but For WordPress blogger has a good opportunity to use Plugins that helps to write SEO friendly Blog Post perfectly. There are many SEO plugins available in WordPress directory 

• Yoast SEO Plugins
• All in One SEO Pack
• SEO Ultimate
• SEO WordPress
• SEO by SQUIRRLY™
• The SEO Framework

but as far as I know majority of professional Bloggers are using Yoast SEO Plugins. Yoast will optimize your SEO articles writing task easily. There are several thinks a Plugins helps to write SEO optimize blog post, such as 

• If can utilize your Focus or Prime Keywords
• It helps to formulate Meta description. 
• It Calculate article readability 
• It helps to check keywords
• It calculates the number of ward and keyword density. 
• And many more...

So it’s better to use a Plugins instead of doing things manually. Nevertheless SEO plugins not only help to write SEO article writing but also it will optimize your whole Blog SEO.

2. Decide your keywords by research

Keyword is a specific word or phrase that describes the contents of a Web page. So by using appropriate keywords we can help search engines to match a page with search query. Before adding keywords in your Blog post you must research on it thus keywords match with your Blog post and search engines know what your Blog posts are all about and who they should send to your blog? Keyword research is most significant part before beginning of any SEO copywriting. Keywords will help to get higher rank on search engine result page. But many blogger think that they have to put lots of keyword on post title and description, even many blogger add 10 - 15 keywords on Meta description and Google search engine count those keywords as keywords stuffing, eventually their site get penalty for keyword stuffing. Generally after getting penalty your rank can go down, or your site can ban from search engine. 

So you have to use keywords technically and add 1 or 2 keywords on Title and Meta Description not more than that. You must use 2 types of keywords like, 

A. Short tail Keyword - ‘SEO content' 

B. Long tail Keyword - 'SEO content writing techniques'

A. Short tail Keyword – Generally a keyword with single or double phrases or words. e.g. SEO content . here two keywords used and those are very competitive but less chance to get rank by Short tail keywords. 

B. Long tail Keyword – This type of keywords construct with three and four phrases which are very specific to your topic. e.g 'SEO content writing techniques'. Four keywords has used and those are low in competition but very effective for higher ranking. Because long tail SEO keywords are always descriptive. 

Now the question is how to research keyword? I do keyword research on Google Keyword Planner. You have to have Google AdWord account to use this tool but Google Adwords now requires user to set up an ad campaign and users have to enter their billing details. 

Now I will show you how to use Google Keyword Planner for doing keywords research work for your SEO Blog post. Please follow the below 3 steps to research your keywords.

Step 1: Please visit the Google Keyword Planner and click Sign in to AdWords. Enter your Gmail log in details. From Keyword Planner dashboard click on the box that says Search for new keywords using a phrase, website, or category.

Start Researching of your Keywords in Google Keyword Planner

Step 2: Now type your desire keywords or phrases into the first box where written Your product or service and leave the remaining fields blank. After that, click on Get ideas button from below.

Step 3: Scroll down to see Keyword ideas and make sure you’re on the Keyword ideas tab. You will see all relevant keywords with average monthly searches and competition. 

Keywords Showing in Google Keyword Planner

Now what types of keywords you should select for your Blog post? Here Keyword Planner will show 3 types keywords according to average monthly searches with competition. 

1. High competition
2. Medium competition
3. Low competition

If you select high completions then there are very little chances to get rank in higher competition. If you select keywords from low competition then you won't receive much traffic from that keyword. So the best choice is keywords with Medium competition. 

If you can't use the Google Keyword planner then alternatively you can use Serpstat this is also a good keyword research tool. I think this is a better alternative of Google Keyword planner. 

For better SEO-friendly Blog post you must put your keywords in 

• Headline.
• Post title.
• Meta description.
• Post URL (Permalink).
• Written content (first Paragraph and Last Paragraph)
• In H2 Headings 

After putting keywords in all the place a well structured article can turn into SEO article. 

3. Analyze Headlines

Blog post with boring headline won't able to attract readers and it can't increase click-through, as well as without SEO headlines it won't able to get noticed in search engine result page. So this is essential step to analyze your Blog post headlines. Don't worry this is not very difficult task. There are many online tools available for analyzing your headlines. I use CoSchedule Headline Analyzer to analyze my Blog post. And I keep analyzing until my headline score reach to above 70%. 

CoSchedule Headline Analyzer for measuring Headline SEO score

The best theory for analyzing a headline, it must be written with 4 types words. Such as 

1. Common words - a, I, if, in , is etc. those are common words.
2. Uncommon words - More, now, you'll, special etc. those are uncommon words.
3. Emotional words - Easy, How to make, you need to know etc. those are emotional words.
4. Power words -Awesome, Perfect, Friendly, smashing etc. those are power words. 

In addition you must know about how many characters and words you should use in your SEO headline?

• Headlines Characters: Short headline tend to earn the highest number of click-through but your Headlines should be written with 45 to 55 or maximum 65 characters long. 
• Headlines Words: According to CoSchedule Headlines with approximately 6 words tend to earn the highest number of click-through. However up to 9 words acceptable for SEO headlines. 

So for writing a SEO headline your Blog Post title should write with 9 words within 55 characters and there must include common, uncommon, emotional and power words. 

4. Use H2, H3 & H4 headline tags

Headlines helps readers to keep engage with articles. If you just write a long essay without any headline then readers will feel annoying to read, even they will skip the article after first glance. Headlines always give a short break while we read and it tell search engine about your content. And to write SEO friendly Blog Post you must use several Headings in your SEO copywriting. 

Generally every blogging platform like WordPress, Blogger or Ghost whatever the platform it uses 6 types headlines. Those are as follows:

• H1 = Heading 1
• H2 = Heading 2
• H3 = Heading 3
• H4 = Heading 4
• H5 = Heading 5
• H6 = Heading 6

Those headlines categorized priority basis. For example H1 = Heading 1 will get more priority over H2 = Heading 2 and H2 = Heading 2 will get more priority over H3 = Heading 3. And search robot will give importance on headlines priority basis. Once search engine crawlers find your H1 tag, then they will initiate look for the H2 tags and after getting h2 then it will look at h3 tags.

In a Blog post content title is H1 = Heading 1. So you shouldn't use any other H1 tag in post. And use h2 title for most important headline and use h3 for less important headlines. Generally for writing conclusion, Final verdict, Findings use h4 tags, because those are less important. 

5. Optimize your permalink.

Bloggers are bit lazy about permalink. Often they don’t give any emphasize on it. But permalink can play a significant role if you can optimize it. You can include your Blog post’s focus or Primary keywords in permalink that can bring more traffic from search query. 

If you don’t use any custom permalink then your Blogging platform will generate it automatically. Generally it converts the Blog post title into permalink by including dash (-) between words. But if your post title is long then your permalink would be generate within 36 characters including dash (-). And sometimes some digits will include at the end of permalink which is bad for SEO. 

e.g remove-quickedit-icon-from-blogger_9.html

How to write a permalink? 

A permalink can be written in 2 ways. 

1. By using dash (-) 
2. By using dot (.)

Just have a look in below permalink example

1. seo-blog-post
2. seo.blog.post

Here I have used a keyword called 'SEO', this is a short tail keyword and written in 3 words. Always make sure your Blog post permalink contain all small letters. There are some rules you can follow for writing a SEO friendly permalink. 

1. A permalink shouldn’t be too long. 
2. Avoid any stop words like a, the, is etc. 
3. Use your focus keyword in permalink. 

You need to know a negative fact about changing permalink, many blogger change their permalink after publishing the post. Once you publish your Blog post with a permalink and search engine already index it then you should not change the permalink. Because if you change then when any visitors click your Post URL from search result then your Blog visitors will land on error 404 page and this can lead to mass traffic drop. But it has a solution, you can use 301 redirect processes that will send your Blog visitors from older permalink to newer permalink. 

I hope you have got clear idea about using SEO friendly permalink. And you will able to write for your next SEO Blog post. 

6. Optimize the length of your article. 

How many words should you write for an SEO friendly blog post? This is a common question. Many blogger wants to know? According to professional blogger and SEO specialist your content length must written with minimum 600 words. But many experienced blogger given argument to write content with over 800 - 1000 words. But from my personal experience I have seen articles written with 2000 to 4000 words get more priority on search engine and get higher rank. In my Blog I have published articles with 1000, 2000, 3000 and 5000 and I got best result on 2000 - 2500 words articles. Because it has increased my organic traffic and readers were engaged with it. Additionally I can use plenty of long tail keywords to make my blog post SEO friendly. 

Top influencer, marketer and Entrepreneur 'Neil Patel' said in his blog that he got best result on long articles that written by 4000 words to 8000 words and it get higher priority in search rank. And he got huge organic traffic from high end articles that written with 5000 to 8000 words. 

But I think there is also a demerit of long articles that readers often lose their patient to read long articles. Sometimes they skip to short articles from long one. But for SEO blog post you must write long articles. 

7. Optimize the Meta description. 

A Meta description always written in a small paragraph with maximum 150 characters or less. This is a tag of HTML and also known as snippet of a Blog post. Meta description in HTML, looks like below:

<meta content=' Blog Content's description, usually one or two sentences.' name='description'/>

Or 

<meta name="description" content=" Blog Content's description, usually one or two sentences."/>

Every Blog post must include a Meta description because Meta description always shows in search results after Post title’s URL. After reading Meta description readers can understand what has described in main content. 

Furthermore, Your Blog post page’s Meta description often appears on across other websites and social media pages when people tend to share your articles.

So write your Meta description carefully and optimize it proper way by following 3 steps.

1. Make sure it has written within 135 to 150 characters. 
2. Include your focus or Prime keywords in Meta description.
3. Write unique Meta description that match with your main content. 

You can say those are the good characteristics of a good Meta description and you can produce a unique one for your next SEO blog post. 

8. Split your Articles into small paragraphs

Paragraph helps to make perfect SEO-friendly Blog post easily as well as it gives readers a short break and readers read the whole article. There are other good things to split your SEO copywriting into several small paragraphs that is your content will get Featured Snippet in Google SERP’s. 

A features snippet is a summary of an answer to a user's query. This is always display on top of Google search results page. Generally search robot extracts the ideas from a webpage to display on Google search as features snippet. Featured snippet also includes the page's title and URL.

Featured snippet in Google Search Result Page

So there is a big chance to divert traffic from Google search by featured snippet. However to get your snippet featured you have to write well structured SEO friendly blog post. 

9. Optimize images by including title and alt text.

For SEO optimize blog post you must optimize image. Image plays a vital role to attract traffic. But by proper optimization you can generate more traffic from Google image search result. To get higher rank on Google Image search result you should optimize Blog post image by following ways:

1. Write your image title before uploading. For example: don’t upload image whose title is 'image' or 'DC_7303'. When you save your Blog post image then give a descriptive name and after that upload it.
2. After uploading the image add image title. For example: if the image is about coffee then add descriptive title like ‘My hot coffee in a beautiful Mug’. Because search engine don’t know what is your image about they treat it just like an object. So if you add title then search engine can easily understand what is your image about.
3. Add Alt Text in your image. You can add short description in Alt text and try to include your focus keywords in Alt text description. Remember that Alt tag is bit more descriptive than Image title. 

So those are the process to optimize your Blog post images for SEO. And a SEO optimized image will get more visibility on Google image search result. 

10. Interlink your content.

Content Interlinking not only important for SEO but also it increase Blog page views. There are mainly 3 benefits of interlinking.

1. You can show the authority that your Blog has covered maximum relevant topics.
2. You can take the readers to your older posts easily. 
3. It will help to increase your Blog SEO and click-through. 

Majority of Blogger use related post widget but this is not effective on SEO. And you don’t have any control on related posts that shows by Widget or Plugins. For promoting specific post on your new post you can interlink previous Blog content URL. 

How to interlink?

This is very simple when you write your new Blog post then use any previous relevant Blog posts URL on your new posts. Interlink should use within the phrase or keywords. For example your have written a line like below:

• Learn How to SEO a WordPress Blog? 

And now you want to add link on WordPress phrase, so for Interlinking get the URL from any WordPress related post in your Blog and add the URL on this phrase. So when readers will read this line they will click on WordPress and jump in to your previous Blog post about WordPress. This will increase your Blog page view, click-through as well as SEO rank. 

Conclusion

I have put lots of stuff in one pot. But tried to figure out all the SEO related things to make perfect SEO friendly blog post easily. First you may overwhelm by reading all those things at once. Please don’t try to follow all the things at once. Try one by one step in your next Blog post. SEO is natural things after following my all guidelines, if you can successfully implement the strategy in your Blog post then you will see the power of SEO soon. But don’t think everything will change overnight. 

If you have any query then feels free to leave a comment below. And if you can see any changes after practicing my guideline then share with me. Thanks for being with me for the long time. Please share the content to spread the voice.